PUCCI VERY VIVARA

We dived deeper into the world of Pucci for the new Very Vivara campaign.
Our challenge? Showcase the revived ‘60s Vivara print for today’s era.

With photographer Mario Sorrenti and model Vittoria Ceretti by our side, Al Dente told a story through images of a luminous
poolside day – glamorous yet full of shadows, classically Pucci but with a steamy, contemporary edge.