Boucheron, How to wear - Social Campaign

‘How to Wear It’ shines a new light on the timeless elegance of Boucheron. Shot by photographer Lukasz Pukowiec and choreographed by movement director Pat Boguslawski, the campaign provides a new angle of storytelling for the brand: while some campaigns place the focus on the exquisite jewelry pieces or the craftsmanship behind them, this campaign shows audiences how to wear them.

Model Awar Odhiang lends her joyful energy to this campaign universe. These videos reveal the emotional experience of wearing Boucheron — all while catching the eye through movement. A great approach for social media storytelling.